What does an ad creative really cost?
Agency, freelance or AI: the price of a creative ranges from 1 to 100. A breakdown, with numbers.
An ad creative doesn't have one price, it has three, depending on who produces it. And the gap is staggering, especially when you think in the volume needed to test seriously.
The cost of an agency creative
Between brief, design, back-and-forth and editing, a polished video creative often runs into hundreds of euros and days of delay. Justified for a brand film, untenable to test thirty angles.
The pay-as-you-go model
With a pay-as-you-go AI studio, the logic flips: 1 credit = €0.10, an image costs a few credits, a video a bit more. You produce dozens of variations for the price of a single traditional creative.
The real math: cost per test
What matters isn't the cost of a creative, but the cost of a test. Dividing that cost by ten means testing ten times more angles for the same budget, and finding the winner far faster.
