The media buyer's AI stack in 2026
Image, video, voice: models keep multiplying. The real edge isn't having one, it's orchestrating them.
In 2026, not a month goes by without a new generative model outperforming the last. Keeping up has become a job in itself, incompatible with actually running campaigns.
Image, video, voice: each has its champion
For image, you juggle a fast, cheap model and a premium HD one. For video, between fast and cinematic. For voice, a natural multilingual model. No single model is best at everything.
Orchestration beats the single model
The real edge isn't owning the latest model, but automatically routing each task to the right one, and chaining them (image to video to voice). That's an agent's job: balancing quality against cost, for you.
What about cost?
Stacking a subscription per model is expensive and freezes your stack. A pay-as-you-go model, where you only pay for what you generate, follows your production peaks without locking you in.
